Decade of Grunge, Heroin Chic and Girl Power
The Supers say Hello!
The 1990s were the heyday of the original supermodels; When Linda Evangelista mentioned to Vogue that "we don’t wake up for less than $10,000 a day”, the modeling changed from being fashion focused to being a celebrity industry.
'Heroin Chic'
Kate Moss became the face of the nineties fashion industry and caused controversy with her pale skin, gaunt features and being such a young age. Creating the heroin chic look. Moss's waif look became desirable until the insurgance of the 'sexy' supermodel in the late nineties, Giselle Bundchen led the way...
The Grunge Look
In the early nineties bands such Nirvana, Green Day and Placebo led the grunge charge. The great unwashed became fashionable, think black and grey, baggy and loose, unstructured and simple.
Girl Power!
Pre millenium, five ladies became heroes and the Spice Girls were born. Baby, Scary, Sporty, Ginger and Posh became more than nicknames: they were global fashion trends. The high street couldn't sell enough platform trainers, mini skirts and leopard print. The Spice Girls were a lasting legacy, and are still everyones favourite fancy dress opportunity.
Long Live McQueen...
The nineties saw the birth of a British fashion genius, Alexander McQueen burst onto the scene with low slug hipsters, scottish influences and an attitude to match. One of the greatest designers that ever came out of the nineties. A riot of controversy and clothing.
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