This decade began with the aftermath of the wall street crash and depression was in the air. This was a direct contrast to the luxury and the excitement of the 1920's. Britain and America were in financial crisis and classes began to become more seperated and live very different lives.
The wealthy could live comfortably with servants, shop in designer boutiques, have more than one house and travel in the motor car.
The poor would have to cram into houses fitting familys of 8 into 2 bedroom houses, with no inside toilet and rarely clean running water.
People tried to harder to look well dressed, clean and respectable due to the financial hardship.
The 1930's was a complete contrast of the 20's and was a quiet era, where emphasis was on behaving in a respectable manner.
Menswear
Men were expected to dress appropriately and would only sit in shirt sleeves in the privacy and comfort of their own homes. Even those without jobs and little money would try to keep a suit for 'Sunday Best'.
Burtons created affordable mens tailoring for all social groups, creating a set fashion for all men.
Womenswear
This era prompted more respectable clothing. The fashion was femanine, figures were slightly curvacious, emphasising the bust slightly, using the bias cut and frills. Hair was long and wavy with the forehead exposed. Plate shaped hats were worn towards the back of the head.
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